SHFD 2.0

Invitations to Super Happy Fun Day 2.0 went out tonight. In case you didn't get yours, here's the text:

In today’s changing business landscape, establishing marketshare and increasing one’s footprint is no longer a matter of picking the low-hanging fruit.

Those looking to impact the coveted 18–49 demographic on Christmas Eve need to reach out in new ways if they are to compete with blue chips like skiing, Atlantic City, and the motion picture industry.

To that end, Super Happy Fun Day, a fully immersive entertainment and culinary experience, is rolling out an integrated, multiplatform, interactive, new-media marketing campaign that will take the conversation to the users through their preferred communications vehicles.

This rollout includes a presence on several social networking platforms, including Facebook, MySpace, YouTube, and Twitter. Wiki applications, widgets, and social bookmarking will all be enabled to enhance the user experience. There will also be a blog with exclusive access to event updates and commentary on related breaking news.

The product launch will be held on Monday, December 24, 2007 at 8:00 PM at our corporate headquarters.

Thank you,
Sarah and Adam Hofstetter


To find out more about Super Happy Fun Day, visit our Wikipedia entry.

Become a fan of Super Happy Fun Day on our Facebook page.

View our MySpace profile.

Visit the Super Happy Fun Day blog for your daily dose of blog-type snark.

Stay updated with Twitter.

And don’t forget to install the Super Happy Fun Day Countdown Clock widget on your homepage or blog.